Cumi and Ciki are the names of the fictional characters in a Malaysian educational TV program that the owners thought perfectly resembled them. The pair of them put up the website as a blog for their own personal adventures and experiences. But then that little idea took off and are now being read by a lot of readers all over the world. The website is filled with beautiful posts of their travels, as well as the array of delicious dishes that they have tasted while they were on their journey around the world. The owners believe that food and culture go hand in hand, and these two things cultivate a sense of curiosity about the world, encouraging more readers to get a glimpse of what they could possibly be missing out on. With the frequent interaction with their readers, it’s been quite a learning experience for both the owners and their readers.